Conceptual Christmas tree
Box in a Box, 2009.
If a Christmas tree symbolizes Christmas then boxes symbolize presents. Giving presents is a fundamental part of Christmas and therefore the box is a fundamental part of a Christmas tree. Box is Box is a Christmas tree. Put one on top of another, put smaller ones inside the bigger ones. During the Christmas season boxes are taking over the form and function of the Christmas tree. After Christmas, boxes can be used for packing or storing gifts. The construction refers to transport boxes while graphics and color can be adjusted to the user's needs. Packaging for Box is Box is a box. This product was made in collaboration with Damir Prizmić.