Christmas tree superstore, exhibition concept,
Croatian Designers Association gallery, 2010.

Space is deliberatelly overcrowded with cardboard boxes, euro pallets, tags with prices and awards, tape with mistake...These elements visually resemble last minute Christmas tree sale.
Ivana Borovnjak and Damir Prizmić

During December every year approximately half a million fir, juniper and pine trees are being cut in Croatia. Those trees are simply thrown away by the beginning of the next year after only a week.The intention of the competition named Christmas Tree Super Store was to invite designers to comment on the topic, re-interpret and offer alternative solutions, that is to design an object which can replace the Christmas tree in a functional and symbolic sense.
Croatian Designers Association